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Caroline Gathoni Wanjohi Macharia

Caroline Gathoni Wanjohi Macharia

Country – Kenya

Reading University

Course – MSc Communication for Development

Caroline is single. She attended Kenya Methodist University – Qualification Business administration on marketing major – Degree.

Caroline currently works for the Cereal Growers Association in Kenya as a Marketing and Communications Manager. Her roles and responsibilities are:

  • Farmer mobilization for collective action in, lobbying and advocacy
  • Organising communication and public information activities for farmers
  • Media relations airing farmers issues through the media
  • Publishing a farmers magazine aimed at improving agricultural practices
  • Stakeholder engagement aimed at maintaining the desired brand reputation for the Cereal Growers Association

Caroline would like to continue working for Cereal Growers Association when she goes home. She would use her newly gained experience and knowledge to set up a stronger lobbying and advocacy unit. Farmers in Kenya are negatively exploited and would like to change that by challenging the current policies and systems through lobbying and advocacy for farmers, especially small-scale farmers.  

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